18tyd crated a virtual fitting room for Timberland where people could try out clothes from the newest collection without actually wearing them.
The device followed the person’s movement and analyzed it in real-time thanks to Kinect technology. When a person got close to it, the app scanned the person’s face, took a picture and looked for a good model for it. On an 80-inch screen, using their gestures, they could freely change their outfits- jackets, jumpers, trousers and shoes. The person could go back to the previous outfit and make some changes anytime they wanted. At the end their new look was saved and sent by e-mail to the person who created it and also put in gallery on Timberland’s fan page. The outfit could have also been shared on Facebook following the link from the e-mail.
A special app for iPad was enabled for customers visiting Timberland in Mokotow Gallery. Tablet version took a picture of the face and put it on a model. Later, by using touch screen, the person could have changed the clothes freely. Like before, the outfit was sent by e-mail and could have been shared on Facebook.