The main character of this app is Happy – a new McDonald’s mascot. This app is targeted to children and takes advantage of the possibilities provided by Augmented Reality technology by allowing to animate Happy. After coloring special coloring pages showing McDonald’s mascot, children can scan these pages on the phone and they will see animated Happy doing funny poses. He is colored in the animation in the same way as he was colored on the paper by children. It is also possible to color the character within the app using the set of colors. Moreover, the app allows children to participate in contests for best colored drawing supported by locally organized events in specific restaurants. The app also features latest editions of children’s magazine published by McDonald’s.