Kinder Bueno Beatbox app allows users to create their own beatbox tracks and become virtual music producer. Our virtual sampler inspired by the equipment used by professional musicians is the heart of the app. We combined dozens of different samples in 5 categories: bass, drums, SFX, VOX, One-Shot with the possibility of changing the pace and volume, allowing users to create a large number of great quality tracks in many musical styles.
Users can share their finished tracks via social media. The app is also linked to the web platform where users can publish their music, browse other users’ tracks and vote for the best ones.
App launch in GCC was supported by the wider TV campaign and competition for the best track. During the campaign, users have published more than 3,000 tracks and the app itself has been downloaded over 100,000 times.